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On a visit to Old Montréal Distillery you’ll experience the fine art of blending. Our facility dates back to 1929 with an illustrious legacy of spirits innovation. We’re located near the Old Port with a stunning view of the city skyline and the majestic Mont Royal in the background. Montréal’s status as the epicenter of the Canadian Whisky industry was firmly established by the mid-20th century due to the success of legendary Master Blender Sam Bronfman of the Seagram company. Bronfman passed his knowledge directly to Seagram Master Blender Art Dawe who in turn passed it to our Master Blender Drew Mayville.
Photos: The Sazerac House in downtown New Orleans is a sensory tour into cocktail culture
Using rye whiskey (in place of French brandy), a dash of Peychaud’s Bitters, and Herbsaint, what eventually became the official cocktail of New Orleans was created. This straight rye has a mellow spice and dry sweetness that dances on the tongue, giving pure delight that is worthy of the Sazerac name. An old fashioned contains bourbon, whereas the sazerac uses rye whiskey. Both contain sugar and bitters, but a traditional old fashioned uses Angostura bitters, while the sazerac calls for Peychaud's bitters—an ingredient that was integral in the creation of the drink.
French Quarter bar Peychaud’s takes a page, and name, from New Orleans cocktail history
While the company’s brands are everywhere at Sazerac House, the museum focuses less on the “who” and more on the “how” and “why” of the larger cocktail culture around them. Tools of the trade explaining the history of distilling and serving spirits on display at The Sazerac House at 101 Magazine Street in downtown New Orleans on Tuesday, September 10, 2019. The Sazerac House’s three floors of artifacts and high-tech exhibits detail the history of drinking in New Orleans from the 19th century to the present. The Cognac was made to taste like the brandies distilled before Phylloxera destroyed the vines and the family got out of the liquor business. It uses grapes that are rarely included in Cognacs today, like Folle Blanche and Colombard. Today, some bartenders make their Sazeracs with Cognac brandy, in a nod to the “official” history.
The Birth of the Sazerac Cocktail
When the rest of the world forgot how to mix a good cocktail and turned to vodka sodas and frozen margaritas, New Orleans kept drinking Sazeracs. The signature drink would be the “Sazerac fizz,” which most certainly didn’t contain booze. A few years later, the name of the former bar had changed again to the Sazerac Delicatessen. The bitters must be Peychaud's, a cherry-red elixir concocted in the early 19th century by apothecary Antoine Amedie Peychaud on Royal Street in the French Quarter. The Sazerac House gift shop offers a selection of Sazerac products and cocktail inspired merchandise. The Sazerac House is open to all, but you must be 21 years or older to enjoy samples and tastings.
In October 2019, the Sazerac cocktail got a home on New Orleans’ Canal Street called the Sazerac House. The three-story museum space is like a Disneyland for the over-21 crowd filled with virtual bartenders, a working still and — perhaps the biggest draw — free samples of cocktails and liquor. The Sazerac House can also host intimate gatherings of up to 18 guests in two private tasting rooms, located on the second and third floors. These tasting rooms offer guests the opportunity to learn from the Sazerac House team of spirits and cocktail experts or have a simple gathering featuring the finest cocktail recipes and spirits offerings. The Sazerac House is an immersive spirited experience with complimentary samples along the tour route. Just like in New Orleans, there’s always something new to do at The Sazerac House.
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We're proud to create spirits, cocktails and experiences that bring the joy of New Orleans to the rest of the world. This is your place to see how the Sazerac is part of the customs, traditions and culture of New Orleans. Discover the methods used in distilling Sazerac Rye, learn how we handcraft world famous Peychaud's Bitters and join us for special experiences steeped in the unique character of the city that inspires it all. Take a complimentary tour to discover the legacy and lore of your favorite drinks. Explore thoughtful exhibits in a beautiful setting with opportunities to talk with experts, enjoy complimentary samples and experience something new on every visit. While the experience itself is new, the original Sazerac “Coffee” House dates back to 1850.
Sazerac Brands
Other floors of Sazerac House are devoted to event spaces and corporate offices for the Sazerac Co. Soon, the doors will open to a new attraction inspired by the cocktail and to the drinking culture of its hometown. In the past few decades, its growth began to snowball, paralleling the dramatic growth of the bourbon business. It became the country’s largest spirits producer and one of the largest such companies in the world.
With almost 400 years of rich history, we have a storied past and an even brighter future
Our history of producing spirits dates back over 370 years to Cognac, France. Empty the whiskey/bitters/sugar mixture from the second glassinto the first glass and garnish with lemon peel. And while these bottles may be next-to-impossible to find, the Sazerac House is making it easier get your hands on a bottle of the standard 90 proof Sazerac. That company produces an immense range of spirits and has operations around the world. Sazerac House is intended to be the company’s “homeplace,” a public showcase for what it does and the way New Orleans has informed its earliest roots. In one exhibit, a huge section of a white oak tree was hauled into the museum, a feat that required extra structural support in the floor beneath it, all so the museum could emphasize the importance of barrel aging.
It’s always Whiskey Day in New Orleans
The glass gets that rinse of absinthe, or the local substitute Herbsaint. The final touch is a lemon twist, so the aromas of citrus and absinthe's anise both wallop the nose when the drinker lifts their glass. But the Sazerac, designated by the Louisiana legislature in 2008 as the city's official cocktail, is what locals order at the end of the day or at the start of a big meal. The Imperial Cabinet Saloon is 3,500 square feet of classic New Orleans charm.
“We can show every step — here’s the wood that will later become the staves, that will later become the barrels that are so important in creating the spirits,” said Bock. Look closely at the intricately patterned railings on the central staircase — S shapes signify Sazerac, outlines of anise blossoms represent an ingredient in bitters. Upstairs, an exhibit on bitters doubles as a boutique production shop for Peychaud’s Bitters. Pull open draws and you get a whiff of the various herbs, barks and roots used in bitters.
In recent years, curious bartenders dusted off old cocktail books to resurrect pre-Prohibition recipes and techniques. Dig deeper, and the history gets murkier, as stories tend to do when alcohol is involved. The man who has dug the most is David Wondrich, cocktail historian and author of the book "Imbibe."
Sazerac House Winner of 2 “Icons of Whisky” Awards - Biz New Orleans
Sazerac House Winner of 2 “Icons of Whisky” Awards.
Posted: Thu, 18 Feb 2021 08:00:00 GMT [source]
Housed in a newly restored historic building at Canal and Magazine streets, Sazerac House opens to a gleaming vista of white tile, cast iron and woodwork the color of bourbon. The visual centerpiece is a tower of illuminated bar shelves lined with liquor bottles and stretching for three stories through the museum’s open center. On the floors above, and around each corner, there's a chance to delve deeper into a topic that has long been part of the New Orleans allure. A Sazerac is a New Orleans variation of a classic old-fashioned, complete with rye whiskey, absinthe, sugar, and bitters. Smith Bowman built a distillery on his family farm in Fairfax County and turned it into a remarkable enterprise.
With 196 glorious acres, 29 aging warehouses, an impressive still house, and many other unique buildings, the Distillery was built around the pristine Tom Moore Spring. Named in honor of the year Kentucky became the 15th state, this Distillery represents tradition, sophistication and determination. Visitors can also taste the finished products at sampling tables, and the museum will also offer seminars and classes. A bar in New York that’s gained world acclaim for its blend of the past and the contemporary is expanding to the historic core of New Orleans. New Orleans has been home to a cocktail museum in one form or another since 2005, when a group of cocktail historians and enthusiasts formed the Museum of the American Cocktail. That collection is now part of the Southern Food & Beverage Museum in Central City.
The interactive museum produces bitters, blends rum and distills rye whiskey, letting visitors see how cocktail ingredients are created. Your experience at The Sazerac House will be one part history, two parts interactive exhibits, a mixture of spirited events and a dash of rich New Orleans culture. Plan a visit to experience distinctive tastes and traditions that can only be found in the Big Easy. Try the famous Sazerac cocktail which was invented nearby by the industrious innovators of the 1800s. The one and only New Orleans original, Sazerac Rye symbolizes the culture and history of the Big Easy.
Genuine, fun-loving people across the globe have been enjoying Sazerac spirits together with friends for centuries. Join the party and discover the universal appeal of a finely-poured drink, from Paris to New Orleans. Sazerac is also a brand of rye whiskey produced by the Sazerac Company.
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